Last week I explored how small data, rather than big data, can be a critical component of the Internet of Things. To drive the point home I went looking for more examples of companies using both small and big data to improve decision-making. I stumbled across an innovative startup out of Boston named Ovuline who has built a mobile app for women trying to have children. The app uses data to predict when they are most likely to conceive. You heard that right. Women provide a variety of personal and health related information (the small data) either entering it by hand or directly from a wearable device like Fitbit or Jawbone. The results are impressive. This mobile app has helped over 1.5M women track their menstrual cycle and conceive faster. They are also providing relevant information to keep women knowledgeable throughout different stages of their pregnancy.
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